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1/36
PROJECT TYPE
Campaign Identity, Graphic Design
YEAR
2017
LOCATION
Hong Kong
PHOTOGRAPGHER
Calvin Sit
COPY WRITER
Stephanie Smith
'1/36' is a project that rekindles the art of studio portrait shooting with film in a digital age that often prioritizes convenience and immediacy. Here, each shutter press carries a palpable weight, a moment suspended in time infused with the magic of anticipation. This journey transcends mere trend; it beckons us to embrace a mindset that cherishes the delicate virtues of patience, curiosity, and the beauty found in imperfection.
In this realm of film, we rediscover the romance of life, where every frame tells a story, capturing not just faces but the essence of emotions. With each click, we invite our audience to savor the experience, to feel the depth of each image, and to celebrate the artistry of the moment.
'Every click is...a testimony of time'
'Every click is...a capturing of souls'
'Every click is...a savouring of life'





