Created in 2023 by Arnault Castel, affinités is an agency delivering 360° full service to brands that aim to grow their international footprint sustainably. Affinités is the process by which two cultural forms (intellectual, political, or economic) enter into a relationship of attraction and mutual influence due to certain analogies, intimate kinship, or shared meaning. This relationship fosters active convergence and mutual reinforcement.

Affinités reveals the unseen potential power of relationships, markets, and cultures, much like a magnetic field. The brand identity seamlessly merges and transforms an iconic magnet with the letter 'a', perfectly illustrating its core values and vision.