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ARCtistry

PROJECT TYPE

Brand Identity

DATE

2022

LOCATION

Hong Kong

WEBSITE

ARCtistry is not just a Content Manager and Consulting Agency for Web3; it's a vibrant bridge connecting artists and fans in the New Era of Entertainment. At the heart of our mission lies a clever fusion of "artist" and "ARCtistry," a name that embodies the creative spirit we nurture. This concept of an arc symbolizes the seamless transition between the tangible world of entertainment and the boundless possibilities of the Meta realm.

Our visual identity revolves around the letter ‘A,’ serving as a striking symbol that intertwines with a graphic representation of an ARC. The typography, crafted in Montserrat, captures the essence of urban artistry from the early 20th century, with varied weights that distinguish the ARC from the brand name, infusing it with a contemporary flair.

Presented in a captivating black-and-white color scheme, our imagery emphasizes the profound connection between traditional art forms and digital innovation. Through this cohesive branding, ARCtistry aspires to cultivate a dynamic community where creativity flourishes, and connections thrive in this ever-evolving landscape of entertainment.

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