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ben don go
PROJECT TYPE
Brand Identity, Communication Design
YEAR
2021
LOCATION
Hong Kong
INSTALLATION DESIGN
KACAMA
WEBSITE
“Ben Don Go!” is an innovative meal container lending service inspired by the Japanese concept of “bento (弁当).” Our vision is to extend the exquisiteness of this takeaway eating attitude from food to utensils, fostering a trendy and eco-friendly takeaway culture. By encouraging the use of reusable tableware, we aim to reduce reliance on disposable options, promoting sustainability and mindfulness in our dining habits.
The name “Don” carries dual significance: in Japanese, it refers to a box of rice with toppings, while in Cantonese, its pronunciation signifies “ought to.” “Ben Don Go!” is a rallying call for everyone to embrace a plastic-free lifestyle and actively reduce the use of disposable tableware. Together, we can make a positive impact—Go! Go! Go! Let’s embark on this journey towards sustainability as a community!



