top of page
nomad_logo_25_H.png

No Other Muse Awakens Dreams

Create Your First Project

Start adding your projects to your portfolio. Click on "Manage Projects" to get started

ben don go

PROJECT TYPE

Brand Identity, Communication Design

YEAR

2021

LOCATION

Hong Kong

INSTALLATION DESIGN

KACAMA

“Ben Don Go!” is an innovative meal container lending service inspired by the Japanese concept of “bento (弁当).” Our vision is to extend the exquisiteness of this takeaway eating attitude from food to utensils, fostering a trendy and eco-friendly takeaway culture. By encouraging the use of reusable tableware, we aim to reduce reliance on disposable options, promoting sustainability and mindfulness in our dining habits.

The name “Don” carries dual significance: in Japanese, it refers to a box of rice with toppings, while in Cantonese, its pronunciation signifies “ought to.” “Ben Don Go!” is a rallying call for everyone to embrace a plastic-free lifestyle and actively reduce the use of disposable tableware. Together, we can make a positive impact—Go! Go! Go! Let’s embark on this journey towards sustainability as a community!

bottom of page