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MaaLuck

PROJECT TYPE

Branding, Art Direction

YEAR

2023

LOCATION

Hong Kong

MaaLuck's minimalist approach to the tile design is both innovative and refreshing, using contemporary symbols that are easy to read and understand for players from all backgrounds. The name 'MaaLuck' is a clever play on words, simultaneously referencing the game's traditional roots and the thrill of luck that is an integral part of the gameplay experience. The logo for MaaLuck is a brilliant piece of design, with the letters 'ML' forming the shape of gambling chips. This is a smart and subtle nod to the game's theme, welcoming players to join in and experience the excitement of Mahjong for themselves.

Overall, MaaLuck's redesign seamlessly blends tradition and innovation to create a timeless and current experience. It is a beautiful tribute to the enduring appeal of this classic game and a testament to the power of design to bring people together in shared enjoyment.

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