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RE (HKU Sustainability)

PROJECT TYPE

Brand Identity, Graphic Design

YEAR

2022

LOCATION

Hong Kong

RE Campaign aims to reduce on-campus solid waste to prep for implementation of the Municipal Solid Waste Charging Policy and support the vision of Waste Blueprint for Hong Kong 2035 set out by the government.

The project logo will be centered around the name ‘Re:’, designed as a logotype that is flexible and legible for various communication materials. This logotype will feature multi-directional curved lines, interweaving symbols of infinity and leaves, which represent the sustainability and harmony that the campaign aims to foster within our community, environment, and nature.

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